FREE Professional Dev Workshops: Telling your story through Budgeting, Strategic Planning, Branding Presented by Miami Light Project

FREE Professional Dev Workshops: Telling your story through Budgeting, Strategic Planning, Branding Presented by Miami Light Project

Free Professional Development Workshops offered by Miami Light Project and Dan Froot and and Co!

Connect your business practice to your studio practice and vice versa. Workshops by Dan Froot and Co. Attend one, two or all three.

Age Appropriateness Between 14 and 22 years old

Miami Light Project and Dan Froot and Co are offering FREE professional Development workshops by and for artists. Participants will connect their business practice to their studio practice and vice versa. This series of workshops is best experienced on a laptop or desktop computer, in a quiet environment with reliable internet access. Artists for whom these criteria might be a challenge, or who have other accessibility needs, can contact us for assistance.

Attend one, two or all three workshops!

March 27: Telling your story through budgeting

April 3: Telling your story through strategic planning

April 10: Telling your story through branding


Information about the Instructor 
 

Register to attend for FREE at https://www.eventbrite.com/e/free-professional-development-workshops-by-and-for-artists-3-registration-145899357907

March 27: Telling your story through budgeting

You will never look at a project budget the same way again! A budget is not just a dry listing of money-in and money-out. Taken as a whole, the budget for your artistic project is a narrative, and it can be as much a part of your creative process as rehearsal or studio time. Your esthetic and moral values are embedding into every expense and revenue item. We will review budgeting basics for artists, as well as a variety of spreadsheet formats that can help you articulate your unique budget story. We will critically examine real-world art project budgets. Then we will generate several versions our own project budgets. In doing so, we hope to learn more about the stories we want to tell.


April 3: Telling your story through strategic planning

Where do you want to be and what do you want your artistic practice to look like in 5-10 years? What can you do now to move toward those goals, while remaining spontaneous and open to unexpected opportunities along the way? As we know, arts organizations conduct arduous strategic planning processes on a regular basis. Individual artists also benefit from forward-looking contingency planning, and it doesn't have to be laborious. Taking our cue from Ken Foster in his book Arts Leadership: Creating Sustainable Arts Organizations, we will consider how we as individual artists can mobilize strategic thinking to guide our decision-making.

April 10: Telling your story through branding

Branding does not need to be a capitalist enterprise. It's a form of representation that allows you to interact with your audiences, focus on your process, foster community, and deepen the impact of your work. How can we devise a visual identity for marketing communications that embody our values ? How can we design a digital presence that is both complete and concise? In this class we'll ask ourselves hard questions about what impressions we want to make, to whom, and toward what purposes. We'll craft logos, fonts, color palettes, tag lines, elevator pitches, and more

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